TRX Cymbals, the company known for fusing modern sound design with a true appreciation for fresh talent, is calling on drummers to take part in its upcoming commercial. Scheduled for filming in Los Angeles from June 9 to 11, the spot is part of a broader campaign designed to highlight rising percussionists and the raw, unpolished journeys that often shape their artistry. Open to drummers from all walks, regardless of genre, the casting call is less about perfection and more about passion, grit, and personal growth.
This isn’t just another polished promo. It’s a blend of community voice and product vision, echoing TRX’s broader mission: to support the evolving reality of what it means to be a drummer today. Whether you’re coming from gospel roots, fusion labs, DIY punk spaces, or jazz basements, the company is looking for stories. Real ones. Stories forged in practice rooms, in bedroom studios with peeling posters, on chaotic first tours, and during those weird, wired nights before a big gig. The spotlight here isn’t only on skill but the struggle, the stretch, and the sound of becoming.
TRX Cymbals, long praised for balancing old-school craftsmanship with a distinctly modern ear, continues to find fans among players who sit just outside the mainstream. Their cymbals are favorites in progressive, gospel, experimental, and even hybrid pop-electronic settings, where tradition meets creative disobedience. This campaign is an extension of that ethos, building on the foundation laid by their #beatxbeat initiative. That tag, seen across socials on tour recaps, behind-the-kit shots, and intimate confessionals, has grown into something more than marketing. It’s become a kind of rhythm diary for the working drummer, where scraped knuckles, bad mixes, breakthrough moments, and quiet wins all share space.
Exact details about the commercial are still under wraps, but one thing’s clear: TRX Cymbals wants drummers who can bring more than fills and flare. They want those who can put words to the feeling of it all, what it meant to keep going, who believed in them early on, how many times they nearly quit, or how one offhand compliment changed everything. There’s something powerful about tracing the arc from that first snare to the first session check, and TRX is aiming to capture that magic on camera. They’re not chasing stars, they’re honoring the climb.
This direction aligns with a larger cultural shift in music marketing. People crave what’s real. What’s flawed? What’s in motion? It’s no longer just about spotlighting the top-tier talent with the most polished reels, it’s about community, hustle, and heart. TRX is leaning into that energy, becoming more than a brand; they’re becoming a platform. One that hears you between the notes.
For those familiar with the #beatxbeat content, this next chapter feels like a natural evolution. The campaign has always focused on unfiltered truth—from busted van tours and low-budget music videos to that rare, quiet moment right before stepping onto the stage. These are the slices of reality that never make it into mainstream commercials, but here, they take center stage.
With this new spot on the horizon, TRX Cymbals is once again inviting drummers to be seen—not as gear endorsers, but as storytellers. As artists. As people who’ve put in the hours and still find joy in the chaos of it all. And when the cameras roll this June, it won’t just be cymbals in focus—it’ll be the lives, the lessons, and the living pulse behind every beat.