Sam Ash is closing 18 stores: UPDATE-Now closing all stores

Yeah, that's weird. I half-expected it'd be a scam, offering a Zildjian K Constantinople for $99 or something. But the prices look authentic. They also look exactly the same as every other place, which is what makes me think it's legit, and also gives no reason for shopping there. Unless, as you said, it's just to trade on whatever residual name recognition is left.